IKEA, the Swedish home-furnishings giant, is in expansion mode, especially in the U.S. and Russia. Although he is retired, IKEA's founder, Ingvar Kamprad, 78, regularly visits some of the chain's 204 stores in 33 countries. Last month, he talked with TIME's DODY TSIANTAR in the restaurant of the Elizabeth, N.J., store. Some excerpts:
TIME: In the U.S., what has been the biggest challenge for IKEA?
KAMPRAD: To get Americans to lower their ceilings. When we came here 20 years ago, our ready-made curtains were too short.
TIME: You've obviously fixed that problem. Any others?
KAMPRAD: Our competitors have become more and...