Style: Yoga's Growing Reach

A trove of new gear embraces the yoga mystique

The whole point of Yoga may be to check your ego at the door, but that doesn't mean you can't assume Downward Dog with style. As yoga has grown in popularity in the U.S. over the past several years--15 million Americans practiced it in 2003, according to a Harris Interactive poll published by Yoga Journal--so too has the availability of the requisite mats, blocks and stretchy clothing.

Americans spend an estimated $20 billion a year on yoga products--everything from $400 Marc Jacobs--designed mat bags to Juicy Couture yoga pants. Celebrities like Gwyneth Paltrow, Sting and Madonna have been photographed toting their...