Hiroshi Mikitani JAPAN'S HEAVY HITTER
Mikitani, 39, head of Rakuten, Japan's largest online retail and services operation, is moving into a new arena: sports. The ex-banker, whose company's revenues hit $360 million in the past four reported quarters, bought a professional soccer team last January. In November, Rakuten won the right to create the first team added to Japan's professional baseball league in 50 years. "At first I didn't really understand the obsession that people like Rupert Murdoch seemed to have merging media with sports," he says. "But now I do." --By Jim Frederick/Tokyo
Marco Testa MILAN'S PITCHMAN
Testa, 52, is...