Language Lessons

Tsunami is a Japanese word, of course, but it's been included in the Oxford English Dictionary since 1897. But since last month's tragedy, which left an estimated 160,000 dead, the term has taken on a whole new gravity—and manufacturers and advertisers have quickly adjusted. As Global Language Monitor's Paul Payack puts it, "The word tsunami will be the subject of considerable discretion before being used in anything other than a most serious manner." Here are some changes since the disaster.

WHAT'S IN A NAME?
Toyota Canada's special edition Celica Tsunami, available in color schemes like "thundercloud"...

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