Diapers For Fatima

EVERYONE WANTS TO OWN THE BOOMING HISPANIC CONSUMER MARKET. PROCTER & GAMBLE CAN OFFER SOME LESSONS

Companies trying to reach America's expanding Hispanic population should listen to Julieta Parilla and her family. Parilla, who emigrated from Guadalajara, Mexico, with her relatives eight years ago, is preaching about Pampers. Sitting on a four-poster living-room bed in the cramped apartment she shares with her baby daughter, mother, sister, brother-in-law and five nieces and nephews in Norwalk, Calif., a predominantly Hispanic working-class suburb of Los Angeles, she waxes eloquent about the diaper brand's absorption abilities and its "softer cloth." At a baby shower before her 6-month-old daughter Fatima was born, a friend gave Parilla a competing diaper as a gift....

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