Quality Comeback

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When I told my friends I wanted to create a new luxury business, they shook their heads and said I was crazy," says Massimo Suppancig, the CEO of Valextra, a 67-year-old Milan-based leather-goods company once famous for catering to the likes of Maria Callas and Grace Kelly. In its heyday, Valextra had been known for filling extravagant custom orders — the Emir of Kuwait once commissioned 14 sets of hippopotamus-skin luggage. But over the past two decades, the business had declined and licensing deals had diminished the name. Enter Suppancig in 2003, a former Hugo Boss and Escada...

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