China's first beer museum takes its subject very seriously. "Tsingtao beer culture," intones a guide, "is a paragon succeeding in integrating Eastern and Western culture." At the World of Tsingtao, tel: (86-532) 383 3437, who can argue? Located in the Yellow Sea port from which it takes its name, the museum at China's best-known brewery contains two-dozen exhibits that bear titles like "Mystic Yeast." The Bavarian Purity Law of 1516 gets a display, as does a 4,000-year-old Sumerian hymn to Ninkasi, the goddess of brewing. Better still, the guide promises that at the tour's final stop, "visitors can sample all...
To continue reading:
Want the full story?
Get TIME the way you want it
Week Digital Pass — $4.99
Pay-As-You-Go DIGITAL ACCESS — $2.99
Year ALL ACCESS — Just $30! Best Deal!
Print Magazine + Digital Edition +
Subscriber-only Content on TIME.com
Learn more about the benefits of being
a TIME subscriber
If you are already a subscriber sign up — registration is free!