Beer Call

[an error occurred while processing this directive] China's first beer museum takes its subject very seriously. "Tsingtao beer culture," intones a guide, "is a paragon succeeding in integrating Eastern and Western culture." At the World of Tsingtao, tel: (86-532) 383 3437, who can argue? Located in the Yellow Sea port from which it takes its name, the museum at China's best-known brewery contains two-dozen exhibits that bear titles like "Mystic Yeast." The Bavarian Purity Law of 1516 gets a display, as does a 4,000-year-old Sumerian hymn to Ninkasi, the goddess of brewing. Better still, the guide promises that at the tour's final stop, "visitors can...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!