Marketing 2004 Hot Spots

Looking back on a year of advertising innovation

Madison Avenue may be facing a so-so economy and the onslaught of ad-deleting digital video recorders, but don't count out its impact. The smart sell is an essential ingredient of any pop-cultural phenomenon. A look back at the marketing triumphs of 2004. --By Jeninne Lee-St. John

FIRING OFFENSE

Two seasons of The Apprentice and several endorsement deals (even a fragrance!) cemented the Donald's status as primo financier--even after his casino company went bankrupt last month.

COOL CO-BRANDING

The world's biggest band and everyone's favorite MP3 player teamed up for a Technicolor promotion hyping U2's special-edition iPod and new album. Sales? They're...