Technology: Better Than Ring Tones?

Like trucker caps and Uggs, custom ring tones are so ubiquitous, they're practically passé. If you really want to impress, get a ring-back tone. When someone calls you, the ringing sound the caller hears is replaced by a tune from Alicia Keys, Santana or another artist. TMobile launched the first nationwide service Dec. 8 with about 400 $1.99 music clips. You must be a TMobile customer to buy the tunes, but anyone who calls you will hear them. --By Anita Hamilton

...