Sean Combs: BAD BOY WORLDWIDE ENTERTAINMENT GROUP

BAD BOY WORLDWIDE ENTERTAINMENT GROUP

His star-studded birthday bash, Broadway acting gig and get-out-the-vote campaign (whose tag line, Vote or Die!, earned its fair share of derision) kept his fans--and the gossip pages--rapt. But fame alone doesn't really pay the bills. No other CEO has combined celebrity and smart branding quite like Sean (P. Diddy) Combs, 35, head of the sprawling Bad Boy Worldwide Entertainment Group. Combs' $300 million urban empire includes a hip-hop record label, two restaurants, a music-publishing arm and a marketing company, Blue Flame, which teaches FORTUNE 500 clients like Pepsi and Microsoft how to reach an inner-city audience. And in June, Bad...