The Great Whiskey Gap And Other Voter Mysteries

Some stereotypes are true. Republicans drive Jaguars; Democrats drive Subarus. But why stop there? In the age of the overpriced, overmanaged campaign, the data go beyond red-stateblue-state superficiality into far more whimsical superficialities. For instance, Republicans are more likely than Democrats to bowl, according to a survey of 200,000 Americans by Scarborough Research, a consumer-research firm whose data were used by the Bush campaign. Republicans are, in fact, more likely to do almost everything, from jogging to gardening. Democrats are more likely to watch TV.

Are Democrats just lazy? Bob Cohen, Scarborough's CEO, discourages such conclusions. He attributes many differences to...

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