Li Dongsheng: TCL

TCL

When the pressure of running the world's biggest television maker weighs heavily on Li Dongsheng's shoulders, he reflects on his years in the muck. During China's Cultural Revolution, when Chairman Mao Zedong ordered high school graduates to learn from the peasantry, Li spent three years raising fish and rice. Today his company, TCL, based not far from the old commune in Guangdong province, is looking far beyond the paddies. The goal: to transform TCL into a worldwide household name. "When I hit problems along the way," says Li, 47, "I think, This is nothing like what I faced down on the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!