54 Years Ago In Time

Parents who are worried that their children are too immersed in pop culture might take comfort in knowing that their forebears had similar fears in 1950, when kids couldn't get enough of TV cowboy HOPALONG CASSIDY.

Last week countless hordes of U.S. children not only went to the movies once a week, listened to their radio favorites among 27 children's network programs (often reading comic books and blowing bubble gum at the same time), but spent millions of kiddie-hours squinting hypnotically at the 35 shows offered them on flickering television screens. The kiddies exhibited a leaping enthusiasm for the new and...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!