THE PARENTAL LINK
THEY'RE ALL CONNECTED NOW
Brady Keys Jr. has always been a playmaker--on and off the field. In 1964, when he was a member of the Pittsburgh Steelers, he ran a punt back 90 yds., a play that's still a team record. In the '70s, as the owner of several franchises, he was an African-American pioneer in the fast-food industry, and his policy of custom-making orders inspired Burger King's famous "Have It Your Way" campaign. Now the former football star is tackling his most difficult challenge yet: failing inner-city schools.
Keys believes that the secret to educational improvement is...