Biz Briefs: Anti-U.S. Backlash

It may not be a boycott, but it's beginning to feel like one. According to two polls by GMI, a Seattle-based market-research company, nearly 20% of consumers abroad say they will avoid U.S. companies and products like McDonald's, Starbucks, American Airlines and Barbie dolls because of the U.S.'s unilateral foreign policies. And the more American a brand is perceived to be, the more resistance it encounters. For instance, almost half the survey respondents (including 1,000 people from each of the G8 nations, excluding the U.S.) associate Mattel's Barbie with America, while 10% make the same link with Kleenex. So 33% of...

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