Services: The Car Wars Get Local

LOOKING FOR GROWTH, HERTZ REVS UP ITS OFF-AIRPORT BUSINESS AND MOVES IN ON ENTERPRISE'S TURF

Don Keenan and the six auto-body shops he owns in suburban Philadelphia may look unassuming, but they are, in fact, battlegrounds in the latest incarnation of the rental-car wars--a fight to grab neighborhood business from market leader Enterprise Rent-A-Car. For years, Keenan was a loyal promoter of Enterprise rentals to customers who needed a replacement car. Then he got a call from Hertz, which was looking to branch away from Philadelphia's airport and downtown and into the local market. After thorough negotiating, including a driving tour to show a Hertz executive the locations of his stores, Keenan leased Hertz space in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!