Style Watch

Style Watch: Rattan Revolution
Diversions: All Talk
Food: Season to Taste
Outdoors: Comfy Camping

Blame the metrosexual if you must, but regular guys are finally catching on to what posh British gentlemen have appreciated for centuries: luxurious grooming products. Companies like the 200-year-old British Truefitt & Hill are making inroads into the $16 billion worldwide market with trendy products like a gold-plated shaving cup and pure badger brush, left. Truefitt & Hill, once a favorite of Winston Churchill's and now of actor Matthew Broderick's, offers a half-hour-long shave with a straight razor, nine hot towels and a sideburn trim for $65 at its new Las Vegas shop....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!