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Wither The Dollar

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ILLUSTRATION FOR TIME BY CLARK MITCHELL

At Baldor Electric, which is based in Fort Smith, Ark., but sells its industrial motors around the world, these are flush times. After several sluggish years, profit margins are expanding again, revenue is soaring, and earnings will rise 30% this year. Its sales in 70 countries are booming — from Canada to Germany to China. "Our international business is up almost double our domestic business," says CEO John McFarland.

Yet things are very different for manufacturers based in some of the same countries where Baldor is doing so well. Weinig Gruppe, a midsize machinery maker near the city of WŘrzburg, Germany, has resorted to discounts to protect its global market share. Sales growth is stalling; profit margins are shriveling. Even with incentives, says CEO Rainer Hundsdorfer, "we've seen a slight decrease in business. Prices have to give."


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This tale of two companies has little to do with what either one makes or how well each makes it and, far from being isolated cases, their plights echo through the boardrooms of thousands of big and small companies around the world. Success these days is determined in part by something no company can control: the value of the U.S. dollar — the world's most trusted currency, which has been melting away for three years. Currency moves are a normal part of global trade. Their impact generally is best left for financial geeks and really bored people to ponder. But not now. The dollar's long slide — and widespread expectations that it will slip further — has officials on three continents fearing that their economies are stretched to the breaking point. They're assigning plenty of blame anywhere but their own backyard, and the accountability void only deepens worries of a dollar-induced global-domino recession.

Is the falling dollar really such a big deal? Since 2001, it is down 33% against the euro and 20% against the Japanese yen and has weakened against the pound and Canadian dollar as well. This broad slide has made goods produced in the U.S. more affordable to foreigners with stronger currencies. In the short run, foreign buying is a boon to U.S. factories that only now are emerging from their worst rut since the Great Depression. In fact, though U.S. officials say they want a strong dollar, the open secret in Washington is that they are in no rush to make it happen. For one thing, the steps the U.S. must take to shore up the buck are painful, probably involving some combination of tax hikes and budget cuts to rein in the U.S.'s massive borrowing needs. The federal budget deficit tops $400 billion, and tallying all forms of money flowing in and out of the nation, the country's total accounts deficit will come to about $665 billion this year, or a record 5.7% of GDP. President George W. Bush has said he wants to cut that deficit. Again, few believe he will take measurable steps until he has run out of options, because his plans for private Social Security accounts and making tax cuts permanent would require money the government doesn't have.

Besides, the weak dollar is a big factor in the revived manufacturing sector. After some lean years, exports are picking up, and factory profits are on a roll. In the third quarter alone, equipment maker Caterpillar attributed $102 million of sales largely to the benefits of a falling dollar. General Motors is opening new Cadillac dealerships in Europe. "The drop in the value of the dollar certainly helps," says James Taylor, Cadillac manager in Detroit. Other U.S. multinationals are reaping windfalls too, converting overseas revenues into the weak dollar and getting more of them.

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