The Chosen Couture

Young consumers are turning to micro fashion lines to assert their Jewish pride

Sarah Lefton began her career as head of the hip micro clothing line Jewish Fashion Conspiracy "as a joke, really." Her day job as the marketing director of a summer camp in Yosemite National Park provided the inspiration. She made up a few T shirts bearing the slogan YO SEMITE for her own amusement, and, she says, "I kept getting stopped in the street." Within two days she had taken orders for 36 shirts, and a new career was born.

Lefton, 30, had unwittingly tapped into two burgeoning trends. Micro fashion lines, like Lefton's, are sprouting up all over as more...

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