The Global Life: Utah's Sparkle

The Olympics are gone, but not the venues. It's your turn at the bobsled

Before the 2002 Olympics, the perception of Salt Lake City, Utah, was no postcard: picture a geographically isolated and socially conservative burg with a dead lake to the west and a deader night life. Seventeen days, several billion television viewers and more than 300,000 visitors later, Salt Lake was something to write home about: a world-class destination that attracted a record number of skiers who found powder, speed and fun. "Everyone here was exceptionally happy during the Olympics. I think they were relieved not to have their low expectations realized," says Renee Crabtree, owner of Renee's Bar and Cafe in Park...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!