Identification: Digital, P.I.

They can pick you out in a crowd, track what you buy--and maybe save your life

Pamela Lipson can be forgiven for sounding a bit like the announcer in that classic comedy sketch who praises a new miracle foam: Shimmer is a floor wax! And a dessert topping! Get Lipson going, and the 36-year-old co-founder and president of Imagen will gush about how her product can distinguish faces in a crowd, recommend makeup, diagnose diseases and spot imperfections on a circuit board. What Lipson's six-year-old company--a spin-off of the Massachusetts Institute of Technology (M.I.T.)--really does is make software that can find subtle similarities and differences in images of, well, just about anything. Imagen, based in Cambridge, Mass.,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!