AERIN LAUDER, ESTEE LAUDER COS.: The Burden of Being the Heiress of Style


When Aerin Lauder was 5, she would peek inside her grandmother's vanity. This was no ordinary vanity, mind you. It was the dressing table belonging to legendary cosmetics queen Estee Lauder. "There was one drawer filled with only lipsticks. Another had only blushes. It was just full of stuff," Aerin, 33, says, opening her eyes wide. "I guess I grew up with a warped perception of a makeup table."

Today, Estee's granddaughter helps shape what's on the makeup tables of millions of women around the world. As vice president of global advertising for Estee Lauder, Aerin bears responsibility for how her...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!