What do 18-to 34-year-old men want? This question has plagued 18-to 34-year-old women for years, but today the folks who program TV are asking it with increasing urgency. Two months into a lackluster fall season, the Nielsen TV-ratings agency reports that young men are deserting the networks in droves. Some networks have charged that Nielsen's numbers are dodgy, but that hasn't prevented a lot of anxious talk about what TV can do to please America's young dudes.
One smaller network, however, may have found an answer. Young men, it turns out, want to see superheroes arguing cases in court. They want...