Campaign '04: Internet Politics: MoveOn's Big Moment

Few Democratic campaigns can boast matching funds from megarich financier George Soros, feisty speeches by Al Gore and a make-your-own-campaign-commercial contest conceived by pop star Moby. These are the trophies of MoveOn.org an activist website with just seven staff members and no office. What it does have is an e-mail list with 1.8 million members, who have little more in common than anger and a tilt to the left.

The seven staff members focus that anger on the liberal topic du jour. One day, MoveOn's e-mail armada pushes a petition against the FCC's relaxing rules on media ownership;...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!