Marketing: Avon's Makeover

The beauty giant comes calling with a fresh face: a brand called Mark, made for teens to buy--and sell

Kathryn Prickett, 18, a freshman at New York University, knows how seductive makeup can be. So when she saw an ad on MTV in August announcing Mark, Avon's new brand of cosmetics, she signed on as one of the line's reps. "I love makeup, and I thought it would be really neat to make money with it," she said on a recent afternoon as she geared up to be host of her first Mark party in her dorm room. The get-together drew half a dozen other female students who dabbed on samples of lipsticks, blushes and eye shadows with sponges Kathryn...

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