49 Years Ago In TIME

Russell Crowe is hardly the first Hollywood star to gain a reputation for surly, iconoclastic behavior. MARLON BRANDO, the movies' original bad boy, made the first of his two TIME cover appearances prior to the release of his film Desiree.

Brando's closest friends admit that he often needs a shave, and that regardless of the company he is in, he belches or scratches as the need arises. Although he now makes as much as $200,000 a picture, he is often without matching trousers and jacket; until very recently he preferred blue jeans for all social gatherings. The day he arrived in...

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