Relaunching Planet Earl

After two bankruptcies, Robert Earl is heaving Planet Hollywood back into orbit

The latest installment in the Planet Hollywood saga could easily be titled Vegas with a Vengeance. The plot: shrugging off two bankruptcies and years of ridicule, a die-hard chain of movie-themed restaurants abandons plans for world domination to seek salvation on the Vegas Strip. The star: Robert Earl, the waggishly underdog CEO, who hopes that by opening the ultimate outlet in a flashy hotel-casino, he can thwart his detractors and restore his reputation.

It won't be easy. As a business, Planet Hollywood turned into the Death Star shortly after going public. But British co-founder Earl won't let go. "I have one...

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