Nation of Sloganeers

THE LAS VEGAS CONVENTION AND VISITORS Authority launched an ad campaign this year touting Sin City with one of the nation's more unusual come-ons--"What happens here, stays here." Excelsior, Minn. (pop. 2,400), has started a campaign to lure twenty-and thirtysomethings away from franchise-dominated big cities, with "Secede from Starbucks Nation." Clearly, communities are taking their slogans seriously. A look at some others: --By Kate Novack

Hico, Texas "WHERE EVERYBODY IS SOMEBODY" The biggest somebody was Billy the Kid. Town legend has it that the outlaw died here in 1950.

Manhattan, Kans. "THE LITTLE APPLE" The home of Kansas State University throws...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!