Chefs for Pets

You know you've made your kibbles too small when the dog snorts into its bowl and sends its dinner flying. That's one of the lessons food technicians at the Iams pet-food company, outside Dayton, Ohio, learned early on. After 57 years in the business, they're still learning.

In the fiercely competitive pet-food industry, inventing a hit product takes a lot of trial and error--not to mention plenty of pooch and feline focus groups. One thing the Iams scientists know is that dogs and cats rarely order from the same menu. Cats like foods acidic and prefer a sort of glassy texture....

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