The New Slim Pickings

Americans want to slim down--or at least that's what they say until they get a craving for a cheeseburger and trundle off to the drive-through. So catering to diners' guilt might seem like a dumb move. But several restaurant chains are now aiming at the wannabe-svelte set by offering more nutritional information and leaner cuisines. Later this year Applebee's plans to launch items developed jointly with Weight Watchers, and other chains are jockeying for the wallets of calorie counters too. --By Daren Fonda

Taco Bell

FARE: Recently launched a Fresco-Style menu with 15 items that each contain fewer than 10 g...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!