Why We're So Obsessed with Next

The funny thing about producing a what's next issue of a magazine is that, really, nearly every issue of every magazine--except, say, the Civil War Times--is a What's Next issue. The media are dedicated to the assumption that Americans are dying to find out about the next big thing (witness the special gatefold in this issue). After all, Americans like things, and Americans like big. But why, in this age of too little time and too many distractions, should we care so much about next? My nightstand, desktop, TiVo menu and mental to-do list are still full of last big things...

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