Money: New Tea: It's Not Too Sweet

For anyone who has spent time in Asia, where rows of bottled, unsweetened teas line store fridges, the stuff sold in U.S. supermarkets can taste like pancake syrup. But enlightenment has arrived in the form of Teas' Tea, a line of unsweetened green teas from Ito En. Its six flavors are brewed from loose leaves and bottled in Japan (check itoen.com to purchase). Taste testers at TIME liked the "popcorn" flavor of Hoji and delicate Pure Green, though the utter lack of sugar startled some palates. Tea is hot these days: sales doubled between 1990 and last year, to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!