Could They Be Next Donna, Calvin and Ralph?

Celebrities are capitalizing on their imagemaking cred to become fashion's new powerhouse designers, giving the industry's big guns a run for their money.

Several minutes into the opening number of the Ruff Ryders--Cash Money concert in Albany, N.Y., in March 2000, rapper Eve--the only female member of the tour--glanced into the audience and noticed that a few thousand girls were dressed just like her. Dubbed the first lady of hip-hop, Eve had already released one megahit solo album, appeared in a Sprite spot and modeled for Tommy Hilfiger. Still, the concert was a key moment for her. She thought, What am I doing modeling other people's clothes?

So the former dancer from Philadelphia sketched some ideas for a clothing line based on the way...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!