Several minutes into the opening number of the Ruff Ryders--Cash Money concert in Albany, N.Y., in March 2000, rapper Eve--the only female member of the tour--glanced into the audience and noticed that a few thousand girls were dressed just like her. Dubbed the first lady of hip-hop, Eve had already released one megahit solo album, appeared in a Sprite spot and modeled for Tommy Hilfiger. Still, the concert was a key moment for her. She thought, What am I doing modeling other people's clothes?
So the former dancer from Philadelphia sketched some ideas for a clothing line based on the way...
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