Every college has kids who spin records at all hours of the night on a campus radio station and put as much energy into organizing concerts as mastering organic chemistry. They are the ones who set a tone, deliver an edge. And now, thanks to Cornerstone Promotion, a youth-culture marketing agency that founded Fader magazine, they're also the kids who are marketing brands like Sprite, Microsoft, Disney and Sony Ericsson on campuses across America. When Cornerstone started the FARM (Field Academic Research and Marketing) Team in 2000, the thinking was to let the hipsters, rather than some suit at a folding...
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