7. Mert Alas & Marcus Piggott

Shooting Stars

Few in the imagemaking business wield the kind of power that photographers have when it comes to getting a message across. In turn, one ad campaign or magazine cover can put a photographer on the map and lead to coveted multimillion-dollar editorial contracts and ad campaigns, such as the ones that have made Steven Meisel and Patrick Demarchelier household names. This season Louis Vuitton's ubiquitous Jennifer Lopez ads have catapulted a young duo from London, Mert Alas and Marcus Piggott, to the top of fashion photography's short list.

Both born in 1971--Alas in Istanbul and Piggott in Bangor, Wales--they met in...

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