The Business Of Imagemaking

If imagery is as much a part of the fabric of fashion as silk, satin and thread, the imagemakers of the fashion business bring something immaterial to the cloth itself. Call it what you want; like all creativity, it's hard to define. We can feel it as an aura of allure or fantasy, the mysterious fever of the cool, the new, the now.

Unlike the work of the red-carpet paparazzi or the clever pests who surprise celebrities in supermarkets, the images that animate the fashion business are works of the imagination. Even when they are designed to look like moments plucked...

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