It's So Easy Being Green

Except for a brief moment in the '70s when avocado was the color to wear, green has always been a tough sell. But over the past few months, the shunned shade has shown up everywhere from Julianne Moore's Yves Saint Laurent Oscar dress and matching Boucheron earrings to Hershey's new green Chocolate Syrup. "We're seeing it across the entire marketplace and at every price point," says Leatrice Eiseman, director of the Pantone Color Institute.

Model Carolyn Murphy wore a leaf-green vintage Loris Azzaro dress to this year's Metropolitan Museum Costume Institute gala, Dolce & Gabbana covered its flapper frocks in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!