Queer Eye, Straight Plugs

Style-challenged heterosexuals aren't the only beneficiaries of Bravo's hit makeover show, Queer Eye for the Straight Guy. Plenty of New York City merchants are reaping the benefits too. Desiron, a downtown home-furnishings store, at right, provided a $900 coffee table and a $2,600 sofa to help spruce up Tom Kaden's living room. In the month after the show aired, sales of the items nearly quadrupled, according to the store. Visiting the housewares emporium Domain, Queer Eye's interior designer, Thom Filicia, got excited about the store's red Victoria settee ($3,099) and dubbed it a "chofa" (bigger than a chair, smaller than a...

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