Inside Briefing

MARKETING The Littlest Pitchman

If you thought sports endorsements were getting out of hand in May when Nike recently signed Lebron James, 18, to a $90 million shoe deal before he played his first NBA game, brace yourself. A few days later, the company gave a $1 million contract to soccer prodigy Freddy Adu, 14. And rival shoemaker Reebok has signed its own precocious pitchman, Mark Walker, who is all of 3 years old. Reebok features Walker on its website, where in a video clip he nails 18 straight shots into a basket set up in his family's...

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