For most people, the function of coffee is simply to deliver a morning wake-up jolt. But a new coffee aims to turn this ritual into a more healthful habit. J.O.E. (Java of Evolution), by Jeremiah's Pick Coffee, is the first "functional" coffee to reach the market. Functional foods, or nutraceuticals, as they are sometimes called, are ordinary products (sodas, cereals, soups and even chewing gum) that have been fortified with extra vitamins, herbs or minerals. They are one of the fastest-growing areas of the food industry. From relative obscurity a decade ago these foods have gone to a $50 billion business...
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