What Do Men Want?

The identity-swapping TNN is now trying to lure male viewers by appealing to their inner lad

The men of America don't know it, but they have a problem. Sure, they make most of the money, hold most of the Senate seats and have most of the orgasms. But until now, there has been, scandalously, no cable network specifically set aside for them.

TNN also had a problem. Formerly the Nashville Network, in 2000 it decountrified and became the National Network. The name--which sent the resounding message "This network is available in all 50 states!"--left viewers unsure what TNN was, except those who thought it was still about Nashville and were surprised to find it running Blind Date...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!