A Fallen Mogul Stirs

Seagram heir Edgar Bronfman Jr. wants to buy back his show-biz empire. But who would finance him?

If only Edgar Bronfman Jr. could borrow the powers of God, like Jim Carrey in Universal Pictures' Bruce Almighty. Then the former CEO of Seagram, the distiller that once owned Universal, could turn back time and erase the disastrous sale of the firm his family founded to France's Vivendi. Since that deal in December 2000, Vivendi Universal's stock has dropped 71%, devastating the Bronfman family fortune. And Edgar Jr., despite some successes at Seagram, has reinforced his image as dilettante and wannabe mogul. Business Week crowned him one of the worst managers of 2002, and New York magazine called him "possibly...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!