What Women Want (to Buy)

Advertisers and marketers spend millions of dollars trying to get inside women's minds--for good reason. Female consumers are responsible for buying or influencing the purchase of 85% of all goods and services nationwide. Now Mary Lou Quinlan, former CEO of ad agency N.W. Ayer, has produced Just Ask a Woman, a breezy distillation of 3,000 "listening interviews" about women's purchasing decisions. Among her insights:

Men move quickly in and out of a store. Women notice everything about a shopping experience--and get annoyed more easily. If a cashier is rude, men don't much care but women take it personally.

Women do not...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!