Fashion: All-Star Fashion

Designers are turning men's sports jerseys into dresses for women

For the latest fashion trend, women are looking no further than their husbands' gym lockers. Jerseys from all the major sports leagues (NBA, NFL, MLB and NHL) are being refitted and restyled for women as dresses--and they are selling beyond anybody's expectations. "The NBA's women's business is going to see fivefold growth this year from last season," says Sal LaRocca, the NBA's senior vice president of global merchandising. The league has launched an entire clothing line (NBA4Her) marketed to women. Reebok, which is an NBA and NFL licensee, delivered its first line of women's sports-jersey dresses in January. Already it's the...

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