The Making Of A Kodak Moment

George W. Bush will spend nearly $300 million trying to get re-elected in 2004, but nothing he buys will come close, in sheer political capital, to what he deposited in his campaign bank last week: the perfect presidential photo op. The scene, of Bush's landing aboard an aircraft carrier in a Navy jet and then strutting across the deck outfitted in a jump suit, "will be the moment of George W. Bush's presidency," predicts Mike Deaver, the master imagemaker to Ronald Reagan.

It took no small amount of jostling to get there. Though the White House first insisted that Bush had...

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