Will Loy leans against the wood-paneled wall at Kilroy's bar in Bloomington, Ind., with a bottle of beer in hand and a devilish grin on his face. It's his 14th straight night of partying, and by 3 a.m. the Indiana University sophomore has plowed through four bars and 12 drinks. "I've got it down to a science," says Loy, a criminal-justice major with--surprise--a 3.4 GPA. "I schedule my classes late in the day, study every day around noon. Then I can party harder at night."
Each night thousands of students copy Loy's partying routine at the half a dozen bars that...
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