If it's lucky, every company has at least a few employees like Burton Jenkins. An executive assistant at a large financial-services firm in New York City, Jenkins, 28, is one of those unflappable, capable people who cheerfully work long hours and expect no more extra reward than the satisfaction of doing good work and having it acknowledged. If only that spirit could be inspired in an entire work force...
It can be. That's the radical idea behind Why Pride Matters More Than Money, Jon Katzenbach's engaging new book about what motivates employees and what doesn't. A former senior partner and director...