When George W. Bush sat down with his speechwriters two weeks ago, he knew he had a problem on the home front: his $695 billion tax-cut plan had met with skepticism from key Republican lawmakers, hostility from most Democrats and ambivalence from the public. He wanted to give a speech, he said, that would "walk people through" his plan. "We'd explained it to the Chicago economics club," says one Bush aide. "Now he wanted to explain it to regular people."
But Bush's speechwriters were having trouble understanding what he wanted. He sent back draft after draft. The morning of the speech...