Botox Without the Needle

For those with furrowed brows who can't stand the idea of a Botox needle in the forehead, here comes A-Tox. Hawked by Jennifer Flavin-Stallone, wife of Sly and a former model, A-Tox Facial Firming Serums have sold more than 220,000 bottles at $28.50 apiece. Cosmetics companies are pushing similar products, including Wrinkox and Biotoc. Self-styled cosmetics cop Paula Begoun labels A-tox this month's "worst" product, saying it doesn't last and can cause dry, flaky skin. Doctors haven't weighed in, but an informal test by TIME staff members found that the stuff seemed to erase lines--at least temporarily. --By Cathy Booth Thomas